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European identity, and the possibility of building a cultural city/ country branding. The article examines the cultural determinants and the new vocabulary of visual discourse, exploring the implied questions regarding national identity vs.
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The international film festivals are seen as cosmopolitan spaces (Chan 2011, 253), yet, the new morphology of film festivals-perceived as "public spheres" or as new objects of historical research-bring a new light on film festivals and the theory of culture and visual discourse, especially with the new reconfiguration of festivals in Europe, the insertion of new technologies and new opportunities to explore local identity.
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Abstra ct: European film festival venues are explored in their relation to transnationalism, a " supranational sphere ", as well as with political and economic implications (Acciari, 2014).
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